Canon, as a major image partner for VIVID SYDNEY, gave our ideas team a simple challenge: How do we get people from all walks of life and skill levels of photography to take, share and improve their skills at the festival.
I helped answer this by tapping into the common threat between the festival goers and enthusiast photographers, which was simply their willingness to “be light curious”.
Under this banner, I lead the team to create an activation that included drone theatres, illuminated dancers, light portraits, and outdoor learning hubs in strategic locations.
Above is a short video covering just a few of the activities.
This is the original creative pitch to Destination NSW and Canon to get approval for the concept. You can see how close it was to the final.