Brad Madge

Retail Promotions

Money Makes the world go round and it also sells product when customers are tempted with extra value for money. Standing out in-store with a bold offer without sacrificing brands values can be a delicate balancing act. It’s a type-rope I’ve learned to walk while keeping an element of style.

Pernod Summer drinks Promotion - Campaign Design and Art Direction

This promotion was for the Western Australian market only and went life in April 2015.
Agency: The Zoo Republic

Samsung Winter Olympics – in-store promotion.
Agency: Cheil

Mt Franklin New Can Flavour Launch for Woolworths. Poster Design

Bundy needed an on-premise idea that would up-weight purchase between mates during footy finals. Our answer? – The free flick-footy tray game.
Agency: The Zoo Republic

This promotion was created for Crown Larger For Father’s Day 2015 for their IBA partners as an exclusive in-store promotion.
Agency: The Zoo Republic

Discovery Channel Turbo needed a image to be the flagship of their May 2016 promotion called “Motor Month”. Once created, assets were appropriated for use on-air and online rollout.
Agency: The Zoo Republic

XXXX Summer Cricket Campaign. COncept: create a tech enabled cap that was connected to an app to help XXXX drinkers to be at the centre of every cricket moment all summer long.

BARISTA BROS - V8 supercar sponsorship

Key visual for launch of Dare Iced Coffee - Frozen, in service stations nationally. Agency: Geometry

Jack Daniels – V8 clock
Agency: Tribe

Parmalat Breaka – on pack and convenience promotion.
Agency: Ideaworks