Brad Madge

Concept and Visualising

3D renders and mac visuals can feel too final and sterile.

Hand-drawn sketches are looser, friendlier, a little less set-in-stone, which can open the door for collaboration and buy-in by the client.


Here is a selection of my work and various styles I use depending on time and budget. Use the dots below to cycle through the work.


Ribena – Mall activation idea.
Agency: One Partners

XXXX Summer bright – activation idea.
Agency: Momentum

Toyota – “Millionaires” Dealers Event concept.
Agency: Tribe

Weetbix – Breakfast with the all-blacks.
Agency: Momentum

Coke recycle beach booth.
Agency: Momentum

Nicorette – Initial concept visual for campaign.
Agency: Imagination

Recycle campaign for Coke.
Agency: Momentum

Ruffs – dog park angels.
Agency: DemoPlus

Pure Blonde – pub chillout area.
Agency: Momentum

Nintendo – Mall activation idea.
Agency: The Station Agency

Key visual for Monteiths Cider

OLAY Regenerist – instore display.
Agency: Landor

Weight Watches – event concepts.
Agency: Momentum

Weight watches – event activation.
Agency: Momentum

Category piece for Coles and Lindt chocolate.
Agency: Creative Activation

AMEX – Sky Lounge concept.
Agency: Momentum

Tropfest – mobile activation idea.
Agency: Momentum

XXXX – Summer activation for the XXXX Angels.
Agency: Momentum

Coke – summer activation idea for Bondi beach.
Agency: Momentum

Hungry jacks – Prize idea. Agency: Momentum

Panadol Extra – Grocery POS unit concept and key visual.
Agency: Now